And when I was at college at Rutgers University in the 70s,
I took a one-year leave of absence and headed to
California and proceeded to spend the following 10 years
living at the San Francisco Zen Center.
And my 10th year at the Zen Center, I was director of a
How many of you have heard of Tassajara?
It's a great place in the summertime, if you haven't
been there.
Fabulous, hot springs resort, food.
A great place to do less.
So a big part of this talk is looking at ways to do less.
I discovered during my 10th year at the Zen Center, when I
was director of Tassajara, much to my surprise, I
discovered that, though I thought I was this Zen monk
and Zen practitioner, that I was also a business guy.
I was running a resort and monastery that had about a $1
There were all the problems and issues of managing people,
We were building some bridges and changing the hot baths.
So not only did I discover that there didn't seem to be
any real conflict between spiritual practice and
business practice, it looked to me like they
could be great partners.
And naturally, since I had just had 10 years of training
in spiritual practice, it was clear that what I should do
next was go to business school.
I went right from Tassajara to the East Coast and went to NYU
business school, came back out to the West Coast and I
started a publishing company called Brush Dance that makes
calendars and greeting cards mostly with spiritual themes.
One of our best-selling greeting cards said, if you
think you're too small to be effective, you've never been
That was one of our 15-year best-selling cards.
We also license the words of the Dalai Lama and to not harm
poetry for me It was a really terrific company that I
started and ran for 15 years.
And then about three years ago, I got into the the
coaching and consulting business, and that's what I do
these days.
And I'm a coach here at Google.
I've been coaching here for about a year.
It's a program that Merrill Blanchards is mentoring,
starting, just kind of seeing it along, growing this program
And it's been a really wonderful experience for me to
meet people here and work with people, particularly on issues
of leadership and communication.
And I feel like a lot of what I'm doing often is around this
topic of accomplishing more by doing less.
I wanted to talk about just a few little stories, a few
little images that come to mind about this topic.
One is a story that I heard over the weekend, which was
about sawmills, about making wood in sawmills.
And someone was describing to me how--
I guess it was about 50 or 60 years ago--
that sawdust was this huge problem, that sawdust was just
piling up as these trees were being milled.
And the sawdust was being just put into landfills, and it was
Well, at some point, someone had this brilliant idea that
sawdust could be used and made into plywood.
And this was, I thought, a really wonderful way to
accomplish something by doing less.
And in fact, it's also a really good example in that
it's taking garbage, it's taking something that looks
like it's not needed and making it into something that
is really, really useful.
And I think this is a really good metaphor in our lives.
Most of us don't want to look at the garbage in our lives,
and it's that garbage in our lives, or that stuff that's
extra, the stuff that we do that's automatic--
for example, I was with a coaching client just a few
days ago who said, my day tomorrow is horrendous.
I really have this horrendous day tomorrow.
It's going to be hectic and busy.
I'm going to be going from one thing to another.
And I immediately got into a discussion about priming, and
what I've been calling the power of positive priming.
Anybody familiar with this term, priming?
It's become quite popular because Malcolm Gladwell, in
the book Blink, talks a lot about priming.
Priming is like, if I were to yawn, or if I were to use the
word yawn, many of you without even-- like
someone's yawning now.
No, not really.
But words like yawn or tired, or words like hectic and busy
Now, in our culture, and I'm sure this doesn't happen here
at Google, but in general, these words, and being so busy
that you can't get to everything, is kind of a badge
If you're not running from one thing to another, if you're
not constantly on the go, then you're kind of a
And there's kind of this--
imagine if someone said, what are you doing today?
And you said, hanging out.
Or if you said, I'm thinking about--
I'm doing some creative work.
One thing I would ask you to think about is when and where
did you have your last really creative and interesting idea?
Just think about that for a moment.
What was your last really creative idea?
What was the idea, and where were you?
AUDIENCE: Well, I can't talk about the idea.
MARC LESSER: I understand.
AUDIENCE: I was driving north on 101 Avenue.
Unpleasantly early hours, I would rather be asleep.
So driving, I think driving is where many great ideas--
It's good to spend a lot of time in the shower.
Great ideas seem to happen in the shower.
Rather than rush through your shower--
or even things like washing dishes is another place where
AUDIENCE: I was going to say, I actually had an idea while I
Just taking time away from your desk in the day-to-day,
having a pause.
MARC LESSER: I find that the most creative time that I have
is when I sit down on an airplane.
When I get on an airplane, the world is different.
And suddenly, I'm out of my usual environment and I have a
completely different perspective on things.
And I usually start writing and start doing my planning
and goal setting during that time.
I wanted to talk about one other image that has been a
really important image to me, that I think is very relevant
to this accomplishing more by doing less topic.
And this was something that occurred while I was a Zen
student, living at Green Gulch Farm in Marin County.
And my job there, which was quite surprising that I got
asked to do this work, I was in charge of the draft horse
farming project up at Green Gulch.
And particularly surprising, I had been a student at
Tassajara and I had gotten tapped on the shoulder one day
and asked if I would go be in charge of this draft horse
And I thought for sure that someone must
Because though I was pretty good at gymnastics and the
horses in high school, I had never at all seen a
But one of the really important skills that was
needed while being a horse farmer at Green Gulch was the
skill of welding, was learning to weld and fix this old horse
equipment that was lying around Green Gulch.
And I was very lucky to have a terrific welding teacher who
was actually a Yurok Indian-trained shaman as well
as a Ph.D-trained agronomist at UC Berkeley.
And he told me one day that the secret of welding is to
realize that the natural state of metal is liquid, that it
just happens to be frozen.
And that welding is applying heat to this metal and
returning it to its natural state, which is liquid.
And that once you do that, once you've softened this
metal, you can shape it easily.
You can accomplish a lot by doing very little with this
And as my teacher-- his name is Harry Roberts-- as he told
me that, he would let out this loud belly laugh and say, this
also is the secret of being a human being.
That we and our lives and things appear solid, that we
get into this state of seeing everything as fixed and solid.
And that the secret is to apply, in this case, the heat
of our attention, putting our attention on things and seeing
that the world is actually much, much more fluid than we
think it is.
And I think this is a really good image and starting point,
that image of fluidity and the image of the sawmill, and
having this creative way of turning garbage, turning
what's not needed, into things that are useful.
And now I want to segue into what I think of as--
I want to talk about seven different practices, seven
different things that I think are quite practical, and ways
that you can take this accomplishing more by doing
less into your daily lives, and particularly into your
work lives.
The first is, I would call, retreat to get ahead.
And I almost always in my coaching practice--
one of the first things I do with people that I'm working
with is suggest strongly that they have some kind of a
meditation practice in their lives.
And it can just be 10 or 15 minutes in the morning, or 10
or 15 minutes in the evening, when you take some time to
just appreciate being alive.
And meditation is really no more complex than that.
It's taking the time to stop where you're not doing
anything and you're just being completely with your own
Being with your own breath and body and having a spirit of
curiosity and appreciation.
What a marvelous gift to be able to give to ourselves in a
daily way, to take that time of having--
to be able to spend some time with that spirit of curiosity
and a spirit of appreciation.
And in addition to a daily practice, I also highly
recommend that you take some kind of retreat in your lives.
And this is different than a vacation.
You hear over and over again that vacations are usually so
A retreat is to take some time where you're
And there's some real wisdom to the Jewish Sabbath, the
practice of taking from Friday night--
imagine having a day a week where you
And we did this in my family, particularly when
We had just a few rules that made a huge difference.
One rule was, no spending money.
Another rule was, no getting in the car.
imagine having a day where you don't get in your car and you
What you would do is, life gets a lot slower when you're
not a consumer and when you're not traveling by car.
And again, I know for most people, once a week is
probably not very realistic.
But I think once a year--
even Bill Gates, I read, takes two weeks off as a retreat,
where he literally does not go on
vacation but goes on retreat.
I heard a really interesting quote the other day, and I
heard this was something that Gandhi had said, that when
Gandhi became-- the more he became known and recognized as
a public figure, he, of course,
became busier and busier.
And someone asked him, how is it that you handle all of
these demands on your life?
And his response was, well, I used to take one month off
But now I've gotten so busy, I have to take two months off.
And I thought that was a really terrific answer.
So that's practice number one.
The second practice is what I call investigating reality.
The practice of investigating reality.
And by this, again, I simply mean that you take the time to
look at basic things like, what is it
What is it you're really doing?
So like I find with coaching clients, it's really
interesting to see that if I'm coaching someone who is a
leader, say, they're a leader in the engineering department,
they might not get that their job, what they're really
doing, should not be writing code, as much as they love
That someone who is overseeing a team has a leadership
position, and their job, their main job may
Their main job may be mentoring,
Or their main job may be team building.
So this is a really interesting question, I think,
I did a talk recently for some insurance agents, and I had
just happened to have more contact with the insurance
world than I wanted to, as I was looking into car insurance
And I got a whole new perspective on
And there I was in a room with insurance agents, 50 insurance
agents, and I asked them, what business did they really think
And it was startling that most of them didn't really know
what business they were in.
And it looked to me like they were in the business of
compassion, that they were in the business of really helping
to reduce risk of people.
And just asking those most basic questions was really,
Part of this investigating reality goes back to something
I mentioned earlier about what I call priming,
So look and see what kind of priming do you do?
How do you set up your days?
How do you set your intention?
What is your intention during the day?
Is your intention to be busy and overwhelmed, or is your
intention to get a lot done with ease?
Who says that getting things done and accomplishing has to
be really difficult and hectic?
We've just heard that some of the best ideas in this room
came from when you're in your car, or when you sit down in
an airplane, or when you take an hour out of your day and
This is where accomplishments often happen.
So there's a lot more I could say about
I'll give you one other piece.
I would say that this is also where
mindfulness practice happens.
The practice of really paying attention, really paying
attention to not just the things in your room and not
just to other people, but paying attention to
Your own presence will have such tremendous effect on what
So being aware of how it is you show up, how
Now, I was just lecturing someone this morning.
Someone appeared at my house, pulled up in my driveway,
jammed on the brakes, was on the cellphone, and it just
felt like such a setup to be doing so many things at once.
So an assignment I gave this person was to please show up
at my coaching meetings not on the telephone, on time, and
driving at a normal pace.
And this is part of priming yourself for success, priming
yourself for accomplishing more by doing less.
So retreat to get ahead, investigate reality.
The third is about routines, and it's what I call create
Creating routines that mint gold.
This expression comes from a poem by the 13th century
Persian poet Rumi, where he says, all
human beings have routines.
Why not create routines that mint gold?
all of these seven steps, these seven practices that I'm
going to speak about, are very much interrelated.
So an example of a routine that mints gold, I would say,
is a meditation practice.
Positive priming.
But what about having positive priming as a routine?
Something that you do every day, maybe noticing that you
may already have some other kind of priming routine in
your life about, oh, isn't this going to be a
Or, I'm really having a lot of second thoughts and fears
And you're entering this day in some way where you're
afraid, as opposed to, I'm really
feeling a lot of courage.
I'm going to face into fears today, and I'm feeling a lot
So all kinds of routines.
And it starts with paying attention to what routines you
do have. Routines like, what is it that you eat?
What are your routines about food?
What are your routines about exercise?
23:07
What are your routines about communication?
How do you speak to people?
How do you start the day?
Like when you arrive at Google, do you have a routine?
I used to find it really useful that when I get to my
office, when I start my day, I usually spend five or 10
minutes of just looking at what my plans are.
Just being aware of my own breath.
just being consciously in my body is what I find a really
useful routine to start the day.
I often find that, in meetings, having some kind of
routines about connecting with people, often just having some
way that you bring people into the room, into their bodies,
into some kind of connection, into--
again, a way to prime the meeting is to maybe ask people
Ask them something that they've done that has been of
some accomplishment that they had.
Something that they solved.
So routines is the third in this accomplishing more by
The fourth is what I call communication matters.
And you've probably noticed this, that nothing happens
Everything about our lives, inside and outside of work,
And of course, this is obvious, and there's so much
that I could say about this.
But I'll say just two things.
One is to be aware of your emotional wake, like to be
aware of your own emotional presence.
What messages are you giving?
Are you someone who creates stress, or are you someone who
Are you someone who thinks that in order for there to be
a lot of energy, that there needs to be stress?
Or can you show up in a way that's present and energetic
without a lot of emotional wake?
In Zen practice, there's an expression that says, don't be
a smoky fire.
Be a fire that burns clean.
And I think this is really talking about your own
So is there some kind of a trail as you walk from one
building to another, and you have these discussions with
people, what kind of emotional trail are you leaving?
And what kind of emotional--
what about leaving a positive emotional wake?
What about people feeling good when you show up?
What about people wanting to engage and feeling safe and
energized in discussions?
The second piece I want to say about this communication is--
and it's similar, but the image I have is if you can see
yourself in a discussion with someone, or you're watching
some kind of communication, to notice the
And you often see these cartoons where two people will
be saying something, which is the content, and the balloon
is the emotional piece, and it's also the identity piece.
And I think the identity piece, in
particular, is so important.
So even asking someone, can you have this report--
if you're a leader and you ask someone, can you have this
How you say that, the tone of your voice--
27:23
we humans are so amazing at picking up on every little
idiosyncratic tone, gesture.
There's a really interesting book called A General Theory
of Love, which is a book about how it is that we read each
Like I know standing up here, it really doesn't matter at
I hope it matters what I say, but I'm aware of how important
my energy is, like how I show up.
And in some way, I think of these talks as like, ideally,
I'm having a conversation with-- we're all having a
Even more than what I say, it's how I show up.
And it's like, you've probably heard that when you interview
someone for a job, that it's so often within the first
three to five seconds, you've maybe not come to a decision,
but you've learned a lot about this person.
In the book Blink, he talks a lot about speed dating.So speed dating is a way that has made use of how it is
that, within just a few seconds or a few minutes, we
have the way of deciding, are we in sync with this person
So I'm suggesting being aware of more than just the content
of your conversations and communications.
Be really aware of the emotional piece and the
The identity piece is how you feel about yourself.
Are you feeling some positive self-esteem?
Or are you really feeling kind of crappy?
And it's not about always feeling good, and it's not
about never feeling crappy.
It's about really being aware of what it is you are feeling,
and what it is you are communicating to
people in the room.
The fifth piece is small changes for big results.
Small changes for big results.
And I recently met with someone who works at Fidelity
mutual fund company, which is a company
that has 40,000 employees.
And I was surprised to hear in my conversation with this
leader at Fidelity that-- he said it's not written
anywhere, but that it's on the lips of all 40,000 at almost
And it's this word, which maybe some of you have heard,
And it's not the zen from Zen.
This particular zen means good, and kai means changes.
So it's changing things for the good.
And it's making small changes constantly.
And I've noticed for myself, like it's, I think, really
astounding, that, what if you actually
put this into practice?
It's easy to say, but I want to suggest that you actually
think about what are some small changes that you could
make in your work life today?
What would be one or two small changes that
And how might that change your ability to accomplish more
with greater ease if you had that as something that was--
you were looking at on a daily basis?
What small change can I make today?
And that you were writing that down, that you were holding
And that maybe you were holding the people around you
Like what changes, what positive
changes did we make today?
and it can be really small, very,
very incremental changes.
I notice I've just recently started putting that into
practice, and I found it to be really, really useful.
And it's not just a bunch of words if you make it not just
a bunch of words, if you make it what small changes can I do
today that would make a difference?
this is an interesting one.
This is what I call integrative thinking.
And again, this is one of those things that I think that
we do all the time, but it's bringing it up into more
And I think it really adds power to it.
So integrative thinking is holding two--
what look like contradictory ideas in your mind, and not
being caught by thinking that you have to
I think this was in a recent Harvard Business Review--
they talk about this study that was done about what makes
business leaders exceptional.
What is it that business leaders do that is
And what this person who did the study found was just this,
that they were always holding these competing ideas and not
being forced into deciding.
And in fact, what often ended up happening, the longer they
held and massaged those competing
ideas, something emerged.
Some decision emerged that maybe had elements from both
of these, what looked like competing ideas.
And I think there's many, many ways to use
There's a terrific Walt Whitman poem from Leaves of
Grass where he starts, I am a contradiction.
So I suggest that all of you write that poem for yourself.
Look at the way that you are a contradiction.
I notice like at work, I take a long time to make decisions.
I'm very slow in making decisions.
And I can be very decisive and quick when I need to be.
At work, I can be completely--
I aspire to be completely myself, and I'm aware that I'm
always playing some role.
It wouldn't be true to say that I'm completely myself,
because I'm playing a role.
We all are playing a role at work.
And it wouldn't be true to say that I'm
In maybe a more pragmatic way, when I started my publishing
company Brush Dance many years ago, we started as an
environmental products mail order catalog, and then began
to morph into becoming a wholesale company as our
customers told us that we just were not a mail order catalog.
We were a wholesale company.
We continued to morph back and forth between trying to take
And I know Google does that in so many ways, as there's--
what are the ways to use a search engine?
And it's, as you all know, it's much more
There are many, many contradictions to how basic
business models can be used and morphed and grown.
And again, to be able to hold these contradictions in your
thinking, and to really bring them forward.
So integrative thinking is what I have as the sixth of
And the seventh, the seventh is something that comes from a
lot of the creativity and innovation literature.
The seventh is the practice of asking dumb
or penetrating questions.
Asking dumb or penetrating questions.
And this starts, I think, with asking yourself dumb and
penetrating questions like, what is it
Or what is it you're doing that's extra?
Or how are my leadership skills really?
What leadership skills do I need to grow in myself, and
how would I go about doing that?
What is it I really want to accomplish?
So we're talking about accomplishing more.
What t t t
What is it you really want to accomplish?
Why do you want to accomplish more?
Accomplish more for what sake?
What does it really mean to lead a happy, authentic life?
What does it really mean to help other people?
How is it we can practice things like compassion?
So I think this is about having the courage to ask
really, really dumb questions.
I see now that most of you don't have your
37:15
So I want to end by teaching you three yoga postures.
So if you are willing to, just put down things
So how about if everybody stands up for a second?
So I want to teach you three yoga postures that I think are
really important in business and are a good way to help you
accomplish more by doing less.
The first is a posture called courage.
And what you do, it's really simple.
Just stand up straight, take a breath.
How about another breath?
Bend your knees slightly, put your hands on your groins,
Head straight, eyes looking ahead, and think courage.
Let the word courage come into your body and mind.
The second is the warrior pose.
And this is about being a warrior.
There's many, many ways of doing the warrior pose, and
this is one fairly simple one.
How about taking your right foot and point your right foot
forward, and turn your left foot perpendicular to it.
Bend your knees, so you're kind of going to bend-- right.
The whole room just bent there.
And left hand behind you and up.
And right hand forward like that.
And you're almost lunging forward like a warrior.
So this is a warrior pose.
This third yoga pose, this is not in any yoga book at all.
You'll never see this in any yoga book.
And this, I think, may be the most important yoga pose, and
It's a pose that requires movement and voice.
You step forward, arms in the air, big smile on your face,
The thing about failure is, guess what.
If you want to make any kind of change, if you want to do
anything differently or better, you're
And why is it, in our culture, we get so tight, we get so
tight and we cringe and our bodies kind of collapse any
time we make a mistake, as though making a mistake isn't
I got this from improv classes that I've been taking, because
I needed to have more places in my life
where I could be terrified.
But improv really allowed me to, over and over again, to
feel terrified and to fail, and to feel good about it.
In improv, people don't want to see you look good and look
like you have it together.
And they don't want to see you screw up and
What they really want to see is for you to screw up and
And imagine being able to take risks and try things.
And again, this is about, over and over again, making lots
and lots of little mistakes and learning from them.
So all of these practices, you will fail at
You may set an intention that you're going to have a
meditation practice every day, or you're going to change your
routines, and you revert into old routines.
I've noticed in some workshops I've done, once people get
this, I failed, they really get into it.
But it really completely changes the dynamic if you
could see failure and see making mistakes as something
And again, there's an expression in the world of Zen
that the life of a Zen teacher is one continuous mistake.
Again, it's that image that you may have heard about, like
a good pilot, a good airplane pilot, is constantly--
it looks like they're just going a straight course.
But when you look really closely, they're constantly
Constantly correcting, learning from that mistake and
correcting.
I hope you'll practice all of these at home and at work.
We have some time if there's questions,
comments, concerns, anything.
AUDIENCE: The last thing you were saying about mistakes
reminded me of something that I overheard when I was
starting graduate school.
Shortly after starting graduate school, I heard,
around the corner, a couple of the professors talking about
different graduate students.
And one of them said, well, who do you like among the new
And he said, oh, well, I like this one particular guy.
You think he's the smartest one?
He said, oh, no, he's not the smartest one.
time he fails, he gets right back up and dusts
himself off and keeps going.
That's why he's the best.
MARC LESSER: That's great.
there's a little story about the bee and the fly, right?
If you put a bee in a jar and you put a fly in a jar, who
will get out first, and why?
The bee is a lot smarter, and therefore the bee will never
find his way out of the jar.
It will keep going into the light of the
The dumb fly will try everything possible, and will
eventually find its way out.
I think it's the same kind of story.
Other questions, comments?
Yes.
AUDIENCE: This is more of a--
this isn't so much a content question as
You said you work with Google.
In what capacity, and how do we get the chance
MARC LESSER: You can talk to this woman right here.
Do you want to say something?
FEMALE SPEAKER: We started the coaching program here to
within the engineering organization right now.
And Mark is one of the coaches that we have as
What I can do is I can send out-- it will be about two
weeks, we're going to be announcing, as we're taking it
out of pilot, we'll be announcing [UNINTELLIGIBLE].
I hadn't thought to prime you to ask that question, so it's
AUDIENCE: You mentioned something
MARC LESSER: Well, the San Francisco Zen Center is an
organization that employs about 150 people, and they
have three different practice centers.
So it's a good question, right?
Why do these Zen folks have assets and
But the answer is that it allows people to come there
there's free meditation instruction every Saturday
morning at the Zen Center in the city.
And there's all kinds of classes and programs.
one of the things that I--
in fact, I wrote a book-- in fact, I do have some copies
here of a book called Z.B.A.: Zen of Business
And the first chapter of the book is, we are all Zen
students and we're all business people.
I would argue that there's no avoiding being a Zen student,
in that being a Zen student means paying attention to
things like life and death.
We all are born, we all will have many transitions in our
lives, and we will all die.
So therefore, you are a Zen student
And a Zen student is being aware and acknowledging these
And we're all business people, in that there's no avoiding
money, and there's no avoiding work, and there's no avoiding
assets, there's no avoiding taking care of transactions.
So even if you are a doctor or a therapist or an engineer,
you're a business person.
So I think it's good to be good at both.
Try and be as skillful as you can at both.
AUDIENCE: I'm sorry I missed the beginning of your talk,
Are there any good books on Zen?
MARC LESSER: There's lots of good books on Zen.
The first one I would probably recommend is called Zen Mind,
Zen Mind, Beginner's Mind is kind of the classic book by
If you come up afterwards, I can give you details.
I'd also recommend books by a Vietnamese Zen teacher named
He wrote a book called The Miracle of Mindfulness, which
is a good starting Zen book.
AUDIENCE: Also, [UNINTELLIGIBLE] to what you
were saying about the San Francisco Zen
Center providing resources.
I don't know if anybody's interested, but in fact, the
nearest Zen center in Mountain View is just a mile.
MARC LESSER: Yeah, there's one in Mountain View and then, a
little further up, there's a center in Redwood City.
It's called the Insight Meditation Center.
There's sittings and talks there.
AUDIENCE: This is more of a content question.
So I think I've been working, doing a fairly good job of
getting a routine that's bringing me back to
mindfulness, when I sit to eat.
But those are the times when I am explicitly not doing those
things that I need to do during the day.
And I find that once I leave that moment of mindfully
getting dressed, then I go out the door and all hell breaks
loose, because meetings I don't expect, whatever.
Can you think of any tricks or any recommendations for
bridging the gaps between these places [UNINTELLIGIBLE]
And then, I have to get from one of them to the next.
MARC LESSER: Well, it's really interesting, I think, to pay
attention to the transitions.
Those transitions are really the most difficult and
probably the most powerful.
And the transition even of getting up in the morning,
that's one of those transitions that most people
pay no attention to, right?
The transition of, what is your state of mind like?
What are you doing when you get up?
Or those transitions from that morning--
most of us have some kind of a morning routine, and then
there's some kind of transition into work.
So some people like to experiment.
You might experiment with--
something I didn't talk about, and that's a practice within
this priming, is the practice of slogans, is to have some
kind of quote or reminder or something, that you write down
on a card and you have with you.
So maybe if you know that when you arrive in your office,
that's where you lose it, that you have something waiting on
your desk there that might--
It might just be, breathe, or appreciate your
And there's actually some books that have a lot of
different slogans in them.
But it's best just to make them up for yourself, which
ones are most useful for you.
Did that signal mean we were out of time?
1. retreat to get ahead
2. investigate reality
3. create routines that mint gold
4. communication matters
5. small changes for big results
6. integrative thinking
7. asking dumb or penetrating questions